He joins the bridging lender from PropFin where he was chief sales officer.

Before that, he was director of sales for London and the South East at Alternative Bridging Corporation and a BDM at both De Lage Landen and Cheval Property Finance. 

Mike — who comes in as a member of senior management — aims to help build Reim Capital’s origination levels to accelerate its growth plans.

“The main reason for joining Reim is down to the flexibility of its funding,” he shared with B&C.

“While many lenders are trying to outdo each other on rate and fees, we are competing on service and speed,” he said.

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“You know exactly what you get with us.”

In May, the business — which currently has a team of five — revealed it had surpassed £50m of total lending since its launch in January 2020, after announcing it was increasing its appetite for larger ticket sizes this year, with maximum loans of £10m for bridging and £15m for development.

The finance provider plans to double its loan book to £100m in 2021, which it expects to surpass by growing its broker distribution and expanding the team.