The proptech firm — which is part of Zoopla — was created in order to streamline processes providing greater transparency for all parties across the new homebuying process, enabling greater consistency and cost savings.

It takes the entire property sales process online and offers buyers and sellers onboarding and sales progression tools through its real-time reservation-to-completion software platform.

The integration of Yourkeys into its bespoke CRM system, Pivotal FS, allows SPF Private Clients to qualify buyers for a mortgage before passing the qualification status and mortgage progression updates in real time to Yourkeys.

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James Rodea, chief operating officer at SPF Private Clients (pictured above), said: “I am delighted to announce our strategic partnership with Yourkeys. 

“Our focus is always on the client journey and enabling a seamless flow of information in order to make the property buying process as seamless as possible.”

Riccardo Iannucci-Dawson, CEO at Yourkeys, commented: “Our ambition is to create greater transparency for all stakeholders through the entire purchase and conveyancing progress, including for brokers. 

“Our integration with SPF Private Clients is another step on this journey. 

“The integration will drive a range of efficiencies including real-time updates for brokers, buyers and conveyancers, and the automatic feedback of exchange dates. 

“This ensures transactions can be completed faster, meaning brokers can collect their commissions even more quickly.”