Fluent Money Group refreshes brand and website




Fluent Money Group has launched its new website, formally consolidating all its divisions under one new digital estate.

The company’s arms — Fluent Bridging, Fluent Money, Fluent Mortgages, Fluent Lifetime and Fluent Protect — have now been brought under one single brand, but will continue to be led by divisional managing directors. 

The group has worked together with Moreish Marketing to launch its new website, which features a new brand design and displays its entire financial product offering.

Suzanne Aspden, group marketing director at Fluent Money (pictured above), said: “We are delighted to showcase the full spectrum of the Fluent Money product range within one new website. 

“With ambitions for further growth and development of our business areas in the next 12 to 18 months, ensuring we had a leading online presence to drive efficiencies and deliver an enhanced user journey was imperative.

“We undertook a competitive tender process earlier in the year and are delighted to have worked with Moreish, which really stood out for its inspired and fresh approach.

“They interpreted our brief very comprehensively to promote a mobile first, user-centric site that supports the on-line journey customers have when interacting with our brand.”

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