LDNfinance rebrands

LDNfinance has revealed its brand redesign and new website.

Following over a year’s worth of planning, the rebrand sees each division of the business gain its own unique identity to better define and tailor LDNfinance’s service.

The brokerage firm has worked in partnership with digital agency Unity.Online and CMS platform OMS to drive its business revamp, with a primary focus on delivering service excellence and promoting the company's four core service pillars:

  • specialist finance
  • high-value property finance for high-net-worth individuals
  • residential mortgages
  • protection solutions

The rebrand also forms the basis for a wider advertising and marketing campaign to further establish LDNfinance’s position in the high-value property and luxury asset financing space in London and across the UK for mortgages over £1m.

Chris Oatway, co-chief executive officer at LDNfinance (pictured above, right), said: “Our brand redesign and new website are both geared towards what is most important to us — providing an excellent, transparent and committed service to all of our valued clients, from HNWIs to developers, first-time buyers and foreign nationals.

“Our new brand identity, alongside the success we’ve secured for our clients over the years, is testament to our determination to be one of London’s and the UK’s most trusted and leading broker of large loans, residential mortgages, specialist finance and protection solutions.

“As ever, huge credit must go to our phenomenal team of finance professionals and support staff; this new chapter of LDNfinance is a direct result of their relentless hard work, enthusiasm and dedication. 

“We could not be prouder of what we’ve achieved nor more excited for what we have in the pipeline for the future.”

Anthony Rose, co-chief executive officer at LDNfinance (left), said: “We are thrilled to announce the launch of our new website and brand refresh. 

“18 months ago, LDNfinance committed to a fresh set of key business objectives – that at the heart of every client communication, strategy decision and brand development would be a steadfast dedication to service excellence.

“In practice, this meant making meaningful improvements across the board, from refining operational effectiveness to hiring new talent, revamping our marketing strategy, and redesigning our website and brand identity to reflect our new direction. 

“Since then, LDNfinance has won a multitude of industry awards (including two for service excellence), upsized to a wonderful new office, and in the last 12 months alone, we have seen a growth of over 60% in revenue and a 50% increase in employee levels.

“Chris and I have always made a conscious effort to move our business away from the old-school nature of mortgage broking. 

“We want to create a business known for being modern-cultured, tech forward and dynamic to best serve our client base and we believe our new brand image and website reflects this in full.”

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