Family Finance — which was founded in 1953 by a consortium of local businesspeople in South Wales — provides funding for families and commercial customers.
It currently caters to over 12,000 customers throughout South Wales, the West Country, the Midlands, and the north of England.
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Rob Hopkins, chief operating officer at Family Finance, said: “We are delighted to join the ASTL, as the association has such a strong reputation for upholding high standards of lending, transparency and customer focus amongst short-term property lenders.
“Our philosophy at Family Finance is to always try to ensure good customer outcomes and this aligns with the ethos of the ASTL.”
Vic Jannels, CEO at the ASTL, added: “We now have more than 40 lender members, representing the vast majority of recognisable brands in the short-term property lending market.
“This strong membership gives us greater influence as an association, helping us to promote the sector, engage with policy makers and uphold standards.”
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