In his new role, he will manage all the bank’s BDMs across its regional hubs in London, Birmingham, Manchester and Leeds.
James joined Recognise Bank two years ago as regional director for the north, after previously working as a relationship director for Santander UK’s corporate and commercial division.
Commenting on his promotion, James said: “It’s been a fantastic start for Recognise, and it’s great to have such supportive partners in the brokers we work with.
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“Having hit a major milestone with our £100m target, the team is really energised to build on that foundation for the future.
“The feedback we have had from brokers and borrowers alike has helped us fine tune our proposition, so we look forward to continuing to support Britain’s SMEs with their funding needs.”
Bryce Glover, CEO at Recognise Bank, added: “James has been an important part of Recognise, even before we got our banking licence, and he has helped shape and drive the relationship model we have today.
“I am delighted that he now has the national role, as I know he will continue to inspire his team and help grow our lending even further.”
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