Borro on winning streak

Borro on winning streak


Borro, one of the UK’s leading online short term asset lenders, has announced its delight after being honoured with two awards in the space of a week. named the company as a winner of the 2011 Smarta 100 awards and borro was also crowned Best New Business in the Best Business Awards 2011. 


The Smarta 100 is a celebration of the most resourceful, original and exciting small businesses in the UK. 


Dragons’ Den star and Smarta board member Deborah Meaden said of the awards: “This year’s Smarta 100 has uncovered some superb small business, many of which I’ll admit I’d never heard of but have enjoyed discovering and am very much looking forward to meeting. 


“What pleases me is that these awards are championing passionate and ambitious people with brilliant ideas who’ve acted on those ideas and turned them into flourishing businesses. These small businesses and individuals are hugely important and deserve our recognition and support.” 


The Best Business Awards aim to emphasise and reward excellence across the private and public sectors. 


The Chairman of the Judges, Andrew Areoff, said: “borro has taken money lending into a new era and formed a new category of lending. 


“Borrowers can take out short-term loans of between £100 and £1million secured against their assets, such as luxury watches, fine art, antiques, and jewellery and luxury cars. 


“Borro’s in-house team of expert valuers have enabled the company to lend where other short-term lenders are reluctant to do so. Their ability to be efficient with customers with their online model has given them the lead when compared to other traditional short-term lenders.” 


Paul Aitken, CEO and Founder of borro, added: “We are delighted to have won two awards in one week. We have created a completely new market over the last few years, and are committed to continued growth. 


“In the last year, we have launched a new service enabling professional advisers to recommend them to borro too. This additional offering, combined with our commitment to providing flexible and fast loans, means we will continue to provide the strongest and best customer-focused service available.”

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