The panel comprised Nicola Firth, founder and CEO at Knowledge Bank, Sundeep Patel, director of bridging at United Trust Bank (UTB), Richard Deacon, managing director of sales at Octane Capital, Jack Coombs, director at Aspen Bridging, Tanya Elmaz, director of intermediary sales at Together, Marcus Dussard, sales director at KSEYE and Angela Norman, director for lending strategy and propositions at Recognise Bank.

Tanya said that integrity, flexibility, speed, service, certainty of funds, and propositions are all effective ways of remaining competitive.

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Sundeep agreed but suggested that being trustworthy is equally as important, as it is consistent service that the lender offers that allows the customer to put all of their trust in them.

“The trust in the lender and their reputation is a valuable thing now,” Sundeep said.

Richard added that strong sector relationships are crucial to a lender's success.

He highlighted the undisputed importance of brokers, saying it is the intermediaries’ confidence in the lender that makes them stand out from the rest of the market.

Pictured above L-R: Nicola Firth, founder and CEO at Knowledge Bank,Tanya Elmaz, director of sales at Together, Angela Norman, director for lending strategy and propositions at Recognise Bank, Richard Deacon, managing director of sales at Octane Capital, Jack Coombs, director at Aspen Bridging