William will lead Sirius while retaining his position as group COO at the Brightstar Group.

Meanwhile, Bradley Moore has taken the position of group deputy CEO alongside the role of managing director at Brightstar Financial, Clare Jupp has been appointed as group chief people officer, and Rob Jupp remains group CEO.

The four will lead Sirius Finance, building a team to support the future growth plans of the business.

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Commenting on his new role, William said: “I’m really excited to take this opportunity to lead the continued growth at Sirius alongside my role as group COO.

“I’m looking forward to working collectively with the executive team to realise this potential and growing the business, alongside an ongoing commitment to promoting diversity and operating in the most environmentally sustainable way possible.”

Rob added: “Will has demonstrated enormous capability as a leader, even at a young age.

“I have every confidence that he will inspire the dynamic and hugely talented team at Sirius to strive towards even greater success.