Together launches new advertising campaign to 'open the door' for borrowers

Together, the Manchester-based property lender, has launched a new advertising campaign titled ‘Opening Doors since 1974’ to mark its 50th year in operation.

The campaign aims to raise awareness of how the company helps its customers realise their property ambitions.

The 30-second TVC will target commercial and personal finance customers with a single creative route adapted for the two audiences on Channel 4 On Demand, Sky Adsmart TV as well as, Sky Digital and PropertyTV.

It will also feature as 15-second cut downs. 

The campaign will feature in print and digital media on property sites such as Zoopla, Prime Location and Right Move and will also be delivered through a paid social media campaign across Meta, YouTube and LinkedIn.  

The creative aims to capture the suspense felt in the world of property where so much hangs on securing the right site and closing a deal quickly with confidence through access to funding.

The shoot was filmed in two locations in London over two days and was directed by Steve Conchie, creative director at Continuous.

The campaign launches on February 5th.

Together’s CCO, Ryan Etchells, said: “As Together celebrates its 50th year in business it seems opportune to elevate the awareness of our brand amongst a commercial and personal finance base.  

“Our heritage demonstrates that we are a trusted partner and have used our expertise and strong relationship-based approach to lending to help thousands of people settle down and scale up.

“It’s now time for us to shout more loudly about our commonsense approach to lending which has been helping our customers realise their property ambitions for five decades.”

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