Samantha Ward (pictured above), who has consulted with LiveMore for the past six months, is now head of proposition strategy and development — a new role for the business.

Tim Wellard, previously LiveMore’s product manager for mortgages, has been promoted to join Samantha’s new team as senior proposition manager.

Tim will also be recruiting a third person to work on propositions and development.

In her new role, Samantha will lead the development of products and ownership of credit risk.

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Tim will develop new propositions, with a third role that has been created to focus on the pricing and development of existing propositions.

Leon Diamond, CEO at LiveMore, said: “Samantha’s two decades of expertise will help drive us towards greater innovation and customer-centric solutions, while her vision and strategic leadership skills will also be invaluable.

“I am equally delighted to promote Tim, whose hard work has been evident in our breadth of product delivery achieved to date.

“We are excited to embark on this new journey with Samantha and Tim, as we continue to empower our clients to keep living the life they love through our tailored mortgage solutions.”