The company has changed from ‘Precise Mortgages’ to simply ‘Precise’, alongside a complete rebuild of the broker version of its website.
The new broker website features new tools aimed at offering quick answers and enhancing functionality.
The rebrand follows on from the launch of OSB Group’s registration portal that was introduced last month, enabling new brokers to register with Precise, KRFI or InterBay or all three, using one registration process.
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Jon Hall, group managing director of mortgages and savings at OSB Group (pictured above), said: “This isn’t just about launching a new logo or a flashy marketing campaign — we’re taking the opportunity to redefine what we stand for and how this underpins everything we do from this point forward.
“We involved our broker partners from the outset to ensure their industry frustrations and concerns were addressed and incorporated.
“The website has been through rigorous broker testing at every stage to ensure we stayed on the right path.
“We’ve also collaborated with our internal teams to ensure we’re fully aligned so that brokers experience consistent and clearly defined interactions with Precise that services their requirements quickly with minimum fuss.”
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