Continuing to operate under the existing brands, Prime Financial Solutions and Mortgages will exclusively oversee all property related services, including homeowner mortgages and remortgages, BTL arrangements, bridging and commercial finance, and insurance.

Meanwhile, Yumo Finance will operate as a sister brand to Prime Financial Solutions and Mortgages and will continue to focus on the specialist provision of financial solutions for businesses, including secured and unsecured business loans, invoice finance, asset finance, merchant loan services, VAT loans, import and export finance, and overdrafts.

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Gareth Morgan partner and managing director at Prime Financial Solutions and Mortgages, said: “By merging our strengths, we are not only enhancing our ability to meet the diverse financial needs of our clients but also setting the stage for accelerated expansion.

“We have ambitious growth plans and, together, we are confident that our combined expertise will deliver an unparalleled client experience.”

Mark Watts, partner and relationship director at Yumo Finance (pictured above, right), added: “Our merger represents a strategic move towards greater synergy and efficiencies.

“Our businesses share many parallels, and we believe that together we are better positioned to pursue acquisition opportunities, to fuel our growth trajectory, and to solidify our position as a leader in the financial services sector."