Wakeswood targets packagers for equity release

Wakeswood targets packagers for equity release



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Paul Brett, founder of the Freehold Packager Association, has launched specialist firm, Wakeswood Financial, as the first specialist equity release brand working through the packager market.
 
With more packagers looking for new products to market, according to Paul Brett, Wakeswood is able to offer packagers a valuable new string to their bow and satisfy their introducers’ needs for something new to offer as well as providing all the advice and therefore taking on any regulatory risk.
 
Paul Brett commented “I am a passionate believer in the packager market, having been a packager and involved in setting up Freehold. Packagers are the perfect distributors of niche products and promoting equity release will give them another avenue to add value to their proposition to their introducing brokers. Equity release is a growing market. However it has tended to be ignored by packagers in the past, due to their commitment to non conforming mortgages which provided better returns. But I am finding that in these difficult times, packagers are very interested in the package Wakeswood offers, which helps packagers offer a new facility and provides introducers with a real service for clients, without any compliance issues.”

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