The new logo has seen the cogs removed and replaced with a new graphic. This is also accompanied with the strapline “high performance funding”.

This includes a revamped product offering split into five areas. These are:

• Property finance (for those looking for rapid residential and commercial property purchases, refinancing and sales).
• Business finance (for asset-rich businesses in need of a quick boost).
• Specialist finance (to help navigate business change, including acquisitions, cash-outs and growth).
• Asset finance (cash-raising solutions through responsive asset refinance).
• Invoice finance (access to cash tied up in outstanding invoices to strengthen cash flow).

Specific to this rebrand, Reward Funding has introduced property finance and specialist finance.

Asset finance was launched a year ago and, as a product, business finance remains unchanged. Asset Based Solutions have been renamed invoice finance.

Reward Funding can provide up to £5m in business finance and property finance, with duration ranging from 3-36 months (at 1% a month interest).

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For speciality finance products, these amounts can range from £100,000 to £7.5m but across the same duration and interest.

Asset finance clients can access £100,000 to £5m, with duration ranging from 12-60 months and interest of 12% a year. The same amount can be accessed with invoice finance, but with a duration of 12 months and daily interest of 0.06%.

The rebrand has also included a repositioning of what Reward Funding means, with a renewed focus on creating solutions to fit each client’s specific situation.

“This revitalised brand is much more than just a visual update, it reflects who we are as a business and our ambition for the future,” said Nick Smith, group managing director of Reward Funding.

“We have always been at the forefront of the lending market; we basically wrote the book on alternative finance, but this really takes us to the next level. It also reinforces our commitment to leading the industry.”

The rebrand was led by Craig Harrold, managing director of brand consultancy Propaganda.

“It has been fantastic to work with the Reward Funding team on this new brand identity, and to set the strategic direction for the business,” said Craig. “We’re looking forward to seeing Reward Funding continue to thrive and grow.”