Headshot of Beth in folder

Lenders must engage past the M25




It’s officially silly season. The office has been blasting Mariah since mid-November (I’m not mad), and the Christmas puns in news releases and marketing emails are, as always, getting slightly out of hand.

This issue of Bridging & Commercial dives headfirst into the unique challenges and opportunities of regional lending, offering a fresh lens on how to make waves outside the M25 bubble.

Our cover story, on why brokers are being sidelined in regional deals’ [p54], explores how operational headaches often leave brokers out in the cold when it comes to transactions outside of London. Thankfully, three experts weigh in with actionable ideas to help unlock the true potential of local markets.

We’re taking you on a whirlwind tour across the UK, too. Chris Field at Sirius Finance maps out hotspots driving growth in hospitality and healthcare sectors [p74], while Cameron Linnell, Albatross’ first regional sales manager, reveals what makes their northern expansion tick [p22]. Over in the North East, Paul Gammond of Simple Bridging explores the rising demand for bridging and development finance, and David Travers, CEO at ScotLend, unpacks the strategy behind their ability to cover every postcode in Great Britain [p26].


Elsewhere, we get into the good stuff: fraud, social media, and regulatory curveballs. Our feature regarding a knowledge bank on fraud has you covered [p74]. Wondering if your next big marketing move could involve dancing on TikTok? We’ve got a guide for brokers looking to tap into the platform [p104]. And for the Basel 3.1 impact, we’ve broken down how the regulation might shake up regional lending [p49].

In our 'Moulding the next generation' series finale, we spotlight three incredible women who have stories that’ll stick with you long after the mince pies are gone. They share wisdom on mentorship, leadership, and carving out space for others [p111].

This issue also includes inspiring profiles of industry leaders. Duncan Kreeger, CEO at TAB, recounts how he built the lender from the ground up [p84], while Jack Coombs of Aspen Bridging outlines their ambition to lend £250m in 2025 after a cracking 2024 [p32].

As you dive into these stories, I hope this issue inspires you to embrace the opportunities that regional markets hold and underscores the importance of connection—whether that’s between lenders and brokers, mentors and mentees, or businesses and their local communities.

To quote one of our cover story experts: “There needs to be some sort of recognition for the fact that good business happens all around the country.” Here’s to celebrating that truth—and wrapping up the year with purpose—together.

Wishing you a merry festive season, everyone! See you in 2025.

Leave a comment