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MSP teams up with ex-England rugby star to drive growth strategy




MSP Capital has engaged the help of Rory Underwood (pictured above), former England rugby star and RAF pilot to steer the firm’s strategy.

The former England and Leicester Tigers player has been appointed to enhance MSP’s performance over the next five years, through his consultancy firm, Wingman.

Playing for England, Rory scored 49 tries in 85 games between 1984 and 1996, he also accumulated six caps for the British and Irish Lions on their 1989 and 1993 tours and billed 134 tries in 236 games for Leicester Tigers.

Off the rugby pitch he undertook 18 years of service as a jet pilot in the RAF.

He went on to found his consultancy firm, Wingman in 2009.

MSP Capital’s senior leadership team began working with Rory in December 2024, across six one-day workshops to develop the company’s growth strategy.

They were then complemented by three all-employee workshops he has led in which 49 colleagues discussed, challenged and strengthened the vision.

Through planning, aided by guidance from Rory, the firm has now developed an overall goal to grow the firm’s loan book to £750m by 2030.


Commenting on his work with MSP, Rory said: “It has been a real privilege working with the team at MSP Capital. While delivering the Wingman LIFT programme, the team showed great enthusiasm and engagement with each member contributing to the development of the strategy for the next five years.

“The MSP Capital strategy launch event confirmed that there are exciting times ahead and I know they will continue to build on their success.”

Adam Tovey, commercial director at MSP, added: “Engaging with Rory enabled us to broaden our knowledge and consider our plans from different perspectives.

Ultimately, this has given us renewed focus on a performance driven strategic direction for the company to further improve both employee and customer experience.

“We have discussed values, motivation, how to get the best from people, how to measure success, and, overall, how to elevate our potential and achieve greater things as a business.

“Our entire team is excited about the new strategy. Everyone was engaged in the workshops, led expertly due to Rory’s knowledge, guidance and charisma.

“Drawing many parallels with success in the business world, he highlighted how best to tackle obstacles, push boundaries and aim for continually higher levels of performance.”

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