Carl Perry joins Reward’s Birmingham office, bringing over 25 years of experience in the financial services sector across the region.

He spent the majority of his early career in commercial banking roles before moving into senior lending roles within challenger and alternative finance organisations, where he delivered both asset based lending and structured credit facilities to SMEs.

Carl will be focused on expanding Reward’s network of introducers, as well as providing asset-secured funding solutions.

Commenting on his new role, Carl said: “Joining Steph and her team in the Midlands at this growth stage in Reward’s journey is extremely exciting.

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“I’m looking forward to building on what is already a strong regional presence.”

Steph Brown, Reward’s regional director in the Midlands (pictured above, right), added: “We’re building a hugely talented team here in the Midlands, and Carl is a fantastic addition.

“It is great to welcome someone with his extensive and diverse lending experience, strong professional connections and the ability to really support the entrepreneurs and businesses we work with.

“I am looking forward to working with Carl to strengthen and grow our relationships with professional business advisors, brokers and accountants across the Midlands, as we continue to expand our regional presence and lending book.”