I didn’t begin my career as a mortgage adviser or finance broker. I entered this world as an accountant – someone who saw first-hand how clients were being underserved by the brokers and advisers they trusted. So, we did something about it. We built an FCA-regulated mortgage brokerage to support our accountancy clients and complement our professional services. Today, we proudly continue to advise on regulated mortgages, bridging loans, and equity release.

But my passion has always been supporting businesses and entrepreneurs – and that journey naturally led me into what is commonly known as the “unregulated space.”

Let’s clarify what that means.

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In the UK, “regulated” finance products are overseen by the FCA, with strict rules around advice, affordability, and consumer protection – typically applying to residential mortgages and personal borrowing. In contrast, commercial lending – including many types of bridging finance, business loans, and property investment lending – often falls outside of this regulatory framework. Hence, it’s called “unregulated.”

But unregulated should never mean unprincipled. The purpose of this open letter is to speak directly to the industry I’ve grown to love. Over the last 12 months, I’ve seen too many cases where clients have been placed into inappropriate or unaffordable loans. Bridging facilities with no viable exit. Finance with excessive fees. Deals structured in a way that simply wasn’t in the borrower’s best interest – and in some cases, appeared to have been written purely to close a deal and generate commission, regardless of consequence.

Let’s be honest: some of these loans should never have been written.

We are better than this.

This space – the “unregulated” market – gives us freedom, creativity, and agility. But with that freedom comes responsibility. Just because a product is unregulated doesn’t mean we operate without standards. In fact, it should mean we hold ourselves to a higher one. We must regulate ourselves.

My plea to this community is simple: treat customers fairly. Do the due diligence. Make sure the deal works for the client – not just for the broker or the lender. Because if we don’t, regulators will intervene. And when they do, it won’t just be businesses like ours that suffer. Clients will too.

I’ve seen the impact of heavy-handed regulation – how it can limit choice, slow down solutions, and stifle innovation. But if we fail to act now and raise standards ourselves, we invite that very outcome.

So let’s act.
Let’s raise the bar.
Let’s lead with integrity.
We can do better. We must do better.