Enquiries  up by a third after lender launches broker competition

Enquiries up by a third after lender launches broker competition


Enquiries from brokers have increased significantly for one bridging lender, following the launch of its Las Vegas Competition.

West One Loans, the UK’s largest privately funded lender, has experienced a 30 per cent rise in broker enquiries, something which is being directly attributed to its competition, which offers ten brokers the trip of a lifetime to Las Vegas.

The CEO of West One Loans, Mark Abrahams, said: “The launch has generated plenty of excitement in the introducer community. Introducers continue to be impressed with our emergence as one of the most proactive and focused players in the short term lending community.

“But the main aim of the competition is to reward the introducers who work hardest on our behalf. The qualifying criteria encourages brokers to push through lots of business with us – the more loans they complete, the better the odds they’ll win. Then in Vegas they can test out the saying that money won is twice as sweet as money earned.”

The Vegas trip, taking place between June 28 and July 2, will see ten brokers spend three nights at the world-famous Bellagio hotel. West One has recorded its strongest ever month for loan completions and redemptions in March.

To be eligible, brokers are required to complete at least one loan within the qualifying period – March 5 to May 31 2012 – and each broker gets one entry per loan completion. The more loans they complete with the lender, therefore, the more times they can enter the competition. The winners will be notified by email after being picked via a random prize draw.

Mark continued: “The trip will be lots of fun. It reflects West One’s energetic culture – but there is a serious element to it. The trip is our way of saying ‘thank you’ and rewarding the loyalty of our hard working broker partners.

“Maintaining strong and friendly relationships with the introducer community is central to our business ethos. We know looking after our brokers is vitally important, and we enjoy doing it.”


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