The Mortgage Alliance (TMA) has announced its first foray into the secured loans market by forging a strategic partnership with master broker and packager Loanmakers.

TMA is looking to extend its range of services and facilities to become a one-stop-shop for all brokers using the mortgage club in order to offer greater added value for all members. This service addition marks the first launch under the guidance of new head of TMA Phil Whitehouse.

Loanmakers operates in every sector of the secured loan market, dealing with both prime and sub-prime clients. It was chosen because of the marketing support it offers TMA’s intermediary members to generate extra business and because of the quality of commission terms it is able to dictate from lenders through its size and strength in the marketplace.

Other factors in the decision making process include the quality of Loanmakers quotation and sales process and the strength and consistency of its service standards. Loanmakers don’t currently have any direct channels of business. All of its business is conducted through third party introducers which mean all its IT systems and people processes are geared towards looking after this type of business.

Phil Whitehouse, Head of TMA, commented:

“It is important to choose the right partner when looking to add to any service proposition and after careful consideration Loanmakers was the best fit for TMA in terms of its offering and being the right fit for our members. Its innovative IT system alongside dedicated staff, knowledge and expertise will be of great benefit and provide a new dimension to our member offering. We are delighted to announce this service enhancement which is the first of many expected in the coming months.”

Kevin Hindley, chief executive of Loanmakers, added:
“We are delighted to have been selected for a partnership with TMA. To be chosen ahead of our industry competitors is also a demonstration of the team we have on board and the investment made in our leading sourcing software.”