Networking the crunch away

Networking the crunch away




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This year's Mortgage Business Expo at Earls Court was primarily focused on ways to survive the ubiquitous crunch, and lots of the show's attendees had their own tips for generating business in the current financial climate.
 
There seemed to be some dispute amongst brokers over the best ways to get ahead. Some said that the only way forward would be to slice your way through the competition and pick off the juiciest deals for yourself. Kill or be killed they said...
 
But others prefered a less unscrupulous way of doing business, and believed that the only way the market would recover is through a co-ordinated team effort. Brokers have long since relied upon the invaluable promotion that comes from word-of-mouth advertising. Those providing any kind of financial service have found ways to support and bolster each other for the greater good, through the organisation of networking groups.
 
For those who are out of the loop, it may seem as though these groups are merely an excuse to have a gossip over a bacon sandwich. Not so... According to those who swear by these public spirited meetings, they are designed to create opportunities for everyone involved, and work very well indeed.
 
Attendees have the opportunity to peddle their wares in a relaxed environment, and then when each of the market professionals goes back into their offices, they have a list of names to recommend to clients on the lookout for any other services. Many of the brokers involved were adament that it had massively increased the amount of leads generated, and that it was a sure fire way to keep everything ticking over until such a time as the market improves.
 
Perhaps a cut-throat attitude is one way to get ahead, but surely working together is the message we should be conveying. Gordon Brown says that global team work is what it will take to get us out of the sticky fiscal mess we have found ourselves in, and maybe a local networking group is a very good place to start.
 
By Danielle Williams

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