borro’s new television advert replicates the essence of its initial commercial. The advert promotes borro’s recent service updates, like its ability to buy assets directly.
Chris Wills, Senior Vice President at borro, said: “We had a great response to our TV campaign in 2011 from brokers and direct from the public. This campaign maintains the feel of the original and reminds viewers just how easy it is to borrow money quickly, usually within 24 hours. At the same time it has given us the chance to demonstrate how the service is evolving by showing that borro will buy assets directly or allow clients to borrow ahead of a future sale.”
He added: “We are working hard to reinforce our message that borrowing against personal items is a fast and discrete method of raising money quickly. It neatly fits today’s financial landscape, where the need to borrow at a moment’s notice, can come at any time.”
The groups of people in the advert reflects a theme of community and its stripped back, simplistic design promotes the organic nature of borro’s service.
Last month, the lender revealed its home concierge service, where within 24 hours of a broker’s request borro will send a representative to visit the client who will collect and value the asset. This service applies to any location in the UK, however it was initially launched in the North and the Midlands.
According to borro, people in the UK have been securing their loans against rare and valuable music instruments, including a Gibson Les Paul Guitar which achieved £80,000.
Earlier on this month, Chris Wills became responsible for borro’s relationship with the intermediary market.
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