In the B&C poll to date, brokers voted that they would rather see more innovation within commissions over better geographical reach.
When asked: Where would you like to see the most innovation from lenders? 40 per cent of those who answered stated they crave market innovation with commissions. Only 14 per cent less stated that they wish lenders would increase their geographical reach.
The next most voted category was the need for product innovation, more importantly the term of the product. This section gained the exact same amount of votes as the need for increase social media and marketing support at just over 13 per cent.
However when it came to technology according to the poll’s participants the industry had it covered, no votes were cast for the need for new broker tools, better case tracking functions and only just over 6 per cent voted for better systems and websites within lenders.
The last few months have witnessed plenty of technological market innovation, with the start of this month seeing a founder of Capital Advances poise to shake up the industry with his Trigold and MortgageBrain rival. APAC SmartForms compiles the criteria and application questions of 128 lenders.
See a breakdown of the poll below.
Take part in next quarters B&C due to appear on the site soon.
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