The campaign, titled ‘That’s a surprise’ features new colours and graphics and was created after the lender’s introducers expressed surprise at the new criteria.
Neil Molyneux, Head of Sales and Marketing at Masthaven Finance, told B&C that he wanted to try things he had never attempted before.
“When you first look at the artwork you think the surprise is in the colour and graphics, but then you realise that the actual surprise is in the message,” Neil explained.
“The campaign came directly from introducers saying 'that's a surprise' when being briefed on how flexible and accommodating our criteria is.”
This is the first cross-brand campaign incorporating both Masthaven Secured loans and Masthaven Bridging Finance and can be seen on B&C and Loan Talk.
After revealing major changes to its product range in April, Masthaven launched an interactive online broker guide to provide introducers with up-to-date information on its product matrix and details on residential and commercial bridging loans.
The guide can be viewed here.
Leave a comment