The specialist lender has announced a brand new identity: Together, which encompasses the full range of the group’s products, formerly known under separate names such as Auction Finance, Blemain Finance, Bridging Finance, Lancashire Mortgage Corporation and Cheshire Mortgage Corporation.
Together has been a leader in the market for over 40 years and acts as a serious challenger to mainstream lenders, offering residential and commercial mortgage loans.
Together Money HQ
Marc Goldberg, Board Director of Together, stated that the lender created the new brand to sum up how they work.
“We had accumulated a lot of different brand names as a result of our long-term success and we wanted to establish a single identity, since ultimately our key proposition remains the same across all our products, and that is taking an individual approach to each case,” Marc added.
The firm currently has facilities totalling a staggering £1.25bn and achieved a colossal £70.1m profit before tax for the year ending June 2015. Its loan book is currently in excess of £1.4bn.
Gary Bailey, Sales Director at Together, told B&C that the group’s new name is based on a word that is used every day and has got a “buzz” to it.
Gary also told B&C that the new brand will support the lender’s burgeoning ambitions.
The group announced earlier this year that it had exceeded £724m worth of lending over the past 12 months and intends to continue announcing excellent figures.
“The Together brand will bring us into the mainstream market,” Gary commented.
“For brokers, the new brand will complement the improvements we’ve been making to ensure their process is a quick and easy one.
“Our new broker portal will undergo further developments in the coming months as we embed the new brand, which will help us in improving efficiency and meeting the demands of new regulation.”
Gary added that while the rebrand was not in relation to a possible sale of the business, “no doubt it would help moving forward”.
Together also confirmed that Equistone’s 30% share investment has matured and the independent investment firm is now looking to exit the business.
Despite two directors leaving the company earlier this year, Together has seen a 12% increase in staff in response to a doubling of lending levels in the past 12 months.
While the two directors have yet to be replaced, Gary told B&C that Together has brought in an interim executive and is carrying out a recruitment process.
Over one-third of Together’s employees have been with the company for over five years.
To visit the new website, click here.
Follow the lender’s tweets @together_money
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