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David Jones will lead the bank’s newly formed customer division as well as joining the bank’s board of directors.
Peter Griffiths, CEO of Sainsbury’s Bank, said: "This is an important appointment for the bank as we continue to put the customer at the heart of everything we do, from product design to customer experience.
“David shares this commitment and our values, which is what makes him an excellent fit and I look forward to welcoming him to the team."
David joins from moneysupermarket.com where he was managing director.
Prior to this, David worked as commercial director and bank development director at Virgin Money.
He was also commercial director at Royal Bank of Scotland and spent seven years working for Procter & Gamble.
David said: “I’m delighted to be joining a bank with such rich customer heritage, and that’s all about helping people get the most out of life by getting the most out of their money.
“I’m passionate about customers and using data in order to enhance customer relationships."
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