Lender recruits ex-Aldermore director

Lender recruits ex-Aldermore director

Boost Capital has appointed a new sales director for the North..

Boost Capital has appointed a new sales director for the North.

Leyton Jeffs joins the SME lender from Aldermore, where he was Regional Sales Director, having previously worked at RBS Invoice Finance as Head of Business Development.

Alex Littner, Managing Director at Boost Capital, said: “It’s important for us to expand our base of skilled employees driving growth and, with the northern regions being a key area, Leyton will have a huge part to play in driving our brand awareness.

“With his strong background in finance and the huge potential in the North and Scotland, this is another step towards maximising our broker relationships and enhancing our business development strategy.”

Boost Capital plans to increase its presence in the broker community this year and grow its relationships with SMEs in the North of England and Scotland.

Leyton said: “I’m attracted to working at Boost Capital in its crucial stage of growth as my skills are tuned towards growing the business through building relationships with key intermediaries and developing sales channels towards new brokers in the northern regions.

“I’m looking forward to mapping out the future progression in raising the awareness of the alternative forms of finance to help the small business community.”

Boost has also appointed Kevin Smith as a Business Development Executive, having spent 20 years at Merill Lynch.

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