Chris Holden joins from Nationwide Building Society to focus on Dragonfly’s South of England operations while Lauren Gill has been appointed from within the Octopus Group to look after the West of England.

The appointments are to enhance Dragonfly’s broker relationships along and below the highly active M4 corridor, as well as increasing broker awareness of product areas of Dragonfly that they may not have been exposed to before.

D’mitri Zaprzala, Head of Sales at Dragonfly said demand in London had cooled with the slack being taken up by other areas of the country.

“The M4 corridor and South of England are particularly active and the number of enquiries and AIPs we are receiving meant we had to further strengthen our exposure there.

“The combined wealth of knowledge and experience that Chris and Lauren bring to Dragonfly will not just deepen our reach but further improve our service levels, too.”

Chris, who is CeMAP-trained and has more than 20 years’ experience working in financial services, said what Dragonfly was doing was extremely refreshing.

“Its way of doing business is unique and contemporary, like nothing I have seen before.

“It’s a very ambitious and dynamic company, and I’m very impressed with what they have set out to achieve.”

Lauren added: “The team, led by Mark, has an unrivalled track record and this, coupled with the innovative product range, really made it stand out for me.

“The skills and knowledge I have already picked up at Octopus will hopefully serve me well.”