Joela has previously held roles in business development with Northern Rock, Birmingham Midshires and Intelligent Finance, as well as adviser roles with the Halifax group.
Expressing his delight of welcoming Joela on board, Paul said: “Her role will be to enhance the relationships with our existing distribution partners to maximise the opportunities for new business and develop fresh sources where appropriate.
“Joela brings professionalism and vast knowledge of the market as a successful development manager and also as an adviser.
“Her background in both disciplines will help us to build closer relationships with our distributors as well as developing new ones.”
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