Emma Cox has become sales director, while Sarah Woolf has left her role as senior relationship manager to take over as head of sales.
The new property finance team has seen Shawbrook merge its secured and commercial lending divisions as it looks to simplify the challenger bank to its stakeholders.
Emma’s new role will involve her shaping the sales strategy to ensure alignment with divisional goals and managing the resources at her disposal for the benefit of brokers and their clients.
“Having worked day in, day out with our talented field sales team for several years, I have every confidence that they will continue to provide an exceptional level of service for our panel of introducers and brokers,” Emma said.
“I also look forward to developing a sales delivery strategy alongside senior management, which will serve the interests of our brokers and their clients.”
Sarah, meanwhile, will help drive Shawbrook’s commercial product proposition by communicating the sales strategy to the extensive field sales team. Sarah will also be responsible for delivering material to support the bank’s panel with their development as broker partners, working closely with the property division marketing team.
“Moving into my new role as head of sales I am keen to ensure that our broker partners benefit from competitive products, clear communication as well as a human approach which distinguishes us from our peers,” Sarah added.
“I am very excited to continue working with the existing field sales team to make our offering the best it can possibly be.
“With the know-how and enthusiasm of Emma and the rest of senior management, brokers’ clients should be the beneficiaries of this new commercial team structure.”
The news comes after Shawbrook announced that its underlying profit before tax grew by 14% despite an expected £9m impairment charge in June.
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