Affirmative Finance partners with specialist mortgage network

Affirmative Finance partners with specialist mortgage network


The Manchester-based short term lender, Affirmative Finance, has announced that it has launched a partnership with one of the UK’s leading mortgage networks, Home of Choice. 

Home of Choice is a specialist network that is known for holding events and roadshows around the country to educate brokers in diversifying their offering to clients.


Roger Morris, a business development manager for Affirmative Finance, has been a guest speaker at the network’s recent Kick Off events, and reported that the response was “fantastic”.


He said: “The market has definitely turned a corner and there is a real sense of optimism in the air. Every event I went to was held up by an extra 15 minutes, due to more people than expected turning up, and more seats having to be supplied.


“The focus and attention of the brokers was incredible, we spoke to just under a thousand people in two weeks. Richard Coulson, the CEO of Home of Choice, is great at training and motivating his broker to sell and diversify.”


One Home of Choice broker, who was one of the first to benefit from the Affirmative Finance partnership and complete a deal, is David Liddle, who commented: “I just wanted to say thanks for Roger Morris’ help on the case I did recently. As he promised, everything was done in a week from initial enquiry to completion, the staff at Affirmative communicated brilliantly with our admin team, and we even got paid within a week of completion. It was a genuine pleasure dealing with Affirmative.”

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