Aldermore appoints ex-RBS manager
Aldermore has appointed a former manager at Barclays and RBS as its Marketing Director
Aldermore has appointed a former manager at Barclays and RBS as its Marketing Director.
Pamela Brown will be responsible for the challenger bank’s online marketing, business marketing, customer communications and the Aldermore brand.
Pamela, who has 12 years of experience, joins from British Gas where she was Head of Marketing and Insights.
She has also worked in the marketing departments at Barclays, RBS and BT.
Vicki Harris, Group Strategy and Marketing Director, Aldermore, said: “Pamela is an excellent marketer with a wealth of brand and managerial experience.
“Her recent experience of leading standout marketing campaigns for high profile companies will prove extremely valuable for Aldermore as we continue to disrupt the financial services market.
“Our ambition is to build a brand that challenges the traditional lenders by delivering straightforward, award-winning products and services to the UK’s underserved SMEs, homeowners and savers.”
Pamela added: “I'm delighted to take on the challenge of developing and promoting one of Britain’s fastest growing banks.
“Aldermore has such an exciting story to tell and I am looking forward to working with the bank’s wider marketing team to build upon the great work they have already done to date.”
Keywords: aldermore, challenger bank, pamela brown, vicki harris, barclays, rbs, bridging finance, alternative finance, medianett, bridging and commercial,
Source: Bridging & Commercial — https://bridgingandcommercial.co.uk/aldermore-appoints-ex-rbs-manager