Aria launches high-net-worth-focused brokerage

Aria Finance has launched a new high-net-worth, private client, London based brokerage, Clarendon Private Finance.

The firm has been established to support clients who have traditionally looked to private banks for property finance, and will work across a range of property finance requirements.

The senior leadership team at Clarendon will be made up of Aria Finance managing director, Lucy Waters, and sales and commercial director Joe Aston will retain their existing roles at Aria.

Sam Gillmore has been appointed head of private clients at Clarendon, joining the business following a 15-year career in private banking.

Lucy Walters commented: “Clients don’t necessarily come to us knowing that they need a particular mortgage product. They come to us with a requirement, an opportunity or sometimes a problem that they need to solve.

“Our role is to understand what they are trying to achieve and then look at the different funding options available to find the right solution. That is the thinking behind Clarendon Private Finance.”

Joe Aston, said the launch represented a targeted strategy to serve an underserved group of private clients.

“We already work with high-net-worth and private clients, so this isn’t about moving into a market that is completely new to us.”

He continued: “It is about recognising an underserved group of clients who have traditionally relied on private banking for their property finance, and creating a business specifically focused on helping them navigate the wider funding market.”

Sam Gillmore added: “I’m really excited to be joining Clarendon Private Finance. I’ve spent the last 15 years working in private banking, so I’m very familiar with the expectations and requirements of this client base.

“There is a real opportunity to combine the relationship-led approach of private banking with the breadth and flexibility of specialist property finance, and I’m looking forward to getting stuck in and building those relationships.”

(Pictured above L-R: Joe Aston, Lucy Walters, Sam Gillmore)