Kuflink hires new head of digital marketing

Tom joins the P2P lender from Shawbrook Bank, where he helped to shape its digital strategy. 

During his time at Shawbrook, Tom played a leading role in the delivery of the bank’s new website and launching a multi-channel digital campaign to accelerate acquisition and brand awareness across its core business divisions.

Commenting on Tom’s appointment, Ed Hounsell, chief marketing officer at Kuflink, added: “Our recent digital campaigns have brought a whole new generation of investors to our growing community, and we’re excited to develop and refine this approach under Tom’s expertise. 

“His years of experience and success within the financial services sector make us a perfect match to ensure we build on momentum and continue to grow quickly within this space.”