Lakeshield strengthens business development team with two new hires

Sophia Lee (pictured above, left) and Robin Bruce (right) will work closely with Lakeshield’s credit and underwriting teams to provide broker support.

Robin, who was previously head of lending at ServernRise Lending, also brings experience in running his own brokerage and development company.

In his new role, he will focus on strengthening Lakeshield’s broker relationships in south-west England.

Sophia joins from Avamore Capital, and will develop relationships in London and the South East.

With previous experience at Cynergy Bank and NatWest, she brings a strong background in property finance and established broker relationships.

Commenting on the new arrivals, Daniel Rodney, co-founder of Lakeshield, said: “Expanding our business development team with experienced BDMs like Sophia and Robin supports our focus on accessibility, speed and clear communication.

“Their appointments strengthen our ability to build broker relationships and grow origination across key regions.”

Robin said: “With experience across the lender, broker and direct borrower sides of the market, Lakeshield impressed me with its asset-first mindset and its willingness to find a reason to lend.”

Sophia added: “Working for a privately funded lender with commercially minded decision-makers who truly understand the realities of the market was a big draw for me, and I’m looking forward to supporting brokers with fast, practical solutions.”