Masthaven campaign receives 'outstanding' response
By Tom BelgerMasthaven Finance has received a tremendous response to its 'That's a Surprise' campaign which ran on B&C and Loan Talk last week
Masthaven Finance has received a tremendous response to its ‘That’s a Surprise’ campaign which ran on B&C and Loan Talk last week.
The campaign featured new colours and graphics after the lender’s introducers expressed enthusiasm for the changes.
The campaign vividly highlights the flexibility of Masthaven’s criteria and has generated plenty of new interest in what has been an eye catching launch.
Neil Molyneux, Head of Sales, said the response had been outstanding and never had he seen so much positive feedback from introducers.
“Introducers are calling us to say how much they love it,” said Neil.
“The launch email over 3 eshots is something completely different and we have seen an unprecedented response.
“The campaign has been a phenomenal success, people are talking about it, looking at us and reading about our products.
“This is only the start of our campaign and we expect this to continue.”