Strettons launches new commercial property sales strategy

The new service combines the in-depth market knowledge and expertise of the company’ specialised property services, auctions and agency departments, to provide a concurrent private treaty and auction disposal approach.

Through Twin-Track, commercial sellers can now choose both the agency and auction route.

Once a Twin-Track sales strategy is agreed, a private treaty sales process is set up and an instruction is allocated for a future Strettons auction sale.

The property is marketed to the firm’s combined private treaty, auction and investment databases, as well as across national property portals. 

A sale can be agreed and contracts exchanged on auction terms before an auction, or the property can be referred to auction with a pre-agreed reserve.
 
The Twin-Tracks process

It aims to offer sellers greater control over the disposal timetable.

The introduction of the new strategy follows a successful year for Strettons; the firm raised over £75m for its clients at auctions in 2020, with an average success rate of 90%.

In the past 18 months, Strettons’ agency departments have secured over £280m of transactions.

Mark Bolton, commercial and investment agency director at Strettons, said: “We have seen an increased demand from sellers looking for certainty of sale because they need to dispose of their property assets as a result of the pandemic. 

“Certain sellers are keen for a prompt sale and we feel this new venture will bring benefits to speeding up the process.”