Vida launches campaign aiming to help brokers build business in specialist sector

The campaign aims to look beyond the surface of applications and show that specialist lending does not need to be complex.

It attempts to showcase various customer types, including self-employed workers, business owners, entrepreneurs with a short work history, Help to Buy borrowers and expats.

Louisa Sedgwick, director of sales of mortgages at Vida Homeloans (pictured above), said: “Specialist lending is continuing to grow and has become an important part in the intermediary sector.

“With the high street lenders’ perception of a ‘perfect borrower’ becoming increasingly unrealistic, specialist lenders play a crucial role in helping turn generation rent into generation own by catering for those underserved by mainstream banks and building societies.

“Our ‘Every mortgage tells a story campaign’ has been launched to highlight that there is a real person, with a real story, behind every application.”