West One launches investor platform after major rebrand

West One Loans has launched an online platform which will allow investors to interact with their portfolio performance.

The platform lets investors track key performance indicators of the funds they have committed, monitors when loans are due to be redeemed and increases communication between investors and the lender.

The introduction of the platform follows a major rebrand.

Duncan Kreeger, managing director of West One Loans, said: “There was nothing wrong with our previous method of attracting investment and communicating with investors, but we felt the time was right to modernise and formalise the process.

“Today’s investor expects to be able to check up on their portfolio at the click of a button and launching this online platform allows them to do just that and increases their interaction and involvement with us as an organisation.

“The development of the online platform is not just further evidence of our commitment to technology and the private investor model, but represents the latest phase of our scalable growth programme. As one of the elder statesmen of the short-term finance sector, West One Loans is in it for the long haul and sustainable expansion is key.”

According to West One Loans’ latest index, the UK bridging sector has nearly reached £3bn in annual gross lending.