YBS Commercial Mortgages targets faster deals and digital growth in 2026
By Angela Norman, managing director at YBS Commercial MortgagesThe mortgage market has faced no shortage of challenges in 2025. From persistent inflationary pressures to sluggish economic growth, the wider UK economy has tested the resilience of lenders, brokers, and borrowers alike.
Section: Opinion
Yet, despite these headwinds, the sector has demonstrated its ability to adapt, evolve and deliver for brokers and customers.
In the commercial lending space, uncertainty around interest rates has weighed heavily on investor confidence. Many investors have adopted a ‘wait‑and‑see’ approach, potentially delaying decisions in the hope that rates fall further. This cautious sentiment has inevitably dampened demand, affecting the rhythm of the market. For lenders, this has meant navigating reduced appetite but also finding ways to reassure landlords and investors and demonstrate their value.
Another notable development this year has been the resurgence of the high street banks in the commercial lending market. Their renewed presence has intensified competition, creating a more dynamic environment for brokers and customers. This competition is healthy, and ensures that brokers and borrowers have greater choice, compelling lenders to sharpen their service and offerings. Differentiation has become more critical than ever, with service quality, product innovation and digital capabilities emerging as key battlegrounds.
At YBS Commercial Mortgages, we’ve spent this year focusing on growth in areas where we know we can have the greatest impact, with service as our cornerstone. We’ve cut initial case request response times from 48 hours to just 24; introduced a 24‑hour decision‑in‑principle (DIP); and committed to defined SLAs such as offer letters within 30 days of application. These enhancements are more than just operational wins; they are proof points of our commitment to delivering on our promises, responding to feedback and building trust with our broker partner. And there’s more to come.
The recent launch of our fast‑track BTL product is a prime example of our focus on product enhancement and development. Designed for straightforward deals, it provides a tailored solution that meets the evolving needs of the market, ensuring our propositions are finely tuned to broker and customer needs where possible.
At the same time, we’ve invested heavily in digital capabilities. Enhancements to our broker portal have streamlined applications, improved flexibility, and reduced friction for brokers and their clients, with scope to add new features and capabilities in the future. This has allowed us to build stronger foundations while staying agile.
Looking ahead, our ambitions for 2026 are bold — deepening our presence in existing markets and reducing handoffs in the customer journey to create a seamless experience, as well as leveraging digital enhancements to drive operational efficiency, freeing up colleagues to focus on the value‑added work.
Digital tools will also remain central to our strategy, enabling us to enhance broker support and service whilst combining technology with the human touch we’re known for.
The commercial mortgage landscape is evolving rapidly and those who embrace change will lead the way. By responding to feedback, investing in the right tools and staying true to our service promises to our brokers and customers, I’m confident that next year will be one of growth, innovation and impact, and I’m looking forward to it.
Keywords: YBS Commercial Mortgages, Angela Norman, commercial mortgage market 2025, UK mortgage resilience, broker support, interest rate uncertainty, high street bank competition, fast track BTL product, digital broker portal, decision in principle 24 hours, service level agreements mortgages, UK property investors