Zopa undergoes rebrand

The peer-to-peer lending platform announced last month that it was planning to launch a bank, while last week it revealed it had stopped accepting new money transfers.

Nonetheless, Zopa hopes that the new-look logo and website will help with its plans to bring its products to even more UK consumers.

The platform has worked with KBS Albion over the last 12 months on the new look after Zopa hoped to capture and build on its customer-focused culture.

“We firmly believe that our internal culture should drive our external brand, and for us the new look is a visual articulation of what we stand for: customer-obsessed, bold and results-focused,” said Amy Miller, chief marketing officer at Zopa.

“Our purpose is, and always has been, to create richer lives for everyone by making money simple and fair, and the new visual identity will support us as we begin Zopa’s next stage of growth.”

Despite the changes, Zopa revealed its products would still be operating in exactly the same way as before.