Claire — who has over 18 years of experience in the financial services industry — will be responsible for driving sales performance within the region, meeting sales targets as well as motivating the key account manager team while developing new broker relations.

She has previously held roles at Metro Bank and Legal & General and been instrumental in supporting and developing sales in the mortgage market.

•   B&C roundtable: BTL lender departures, hybrid products and utopian underwriters
•   Vida Homeloans relaunches product range
•   Vida launches four new specialist products

“Working across different aspects of the industry has given me a unique perspective from both a lender’s and a financial adviser’s point of view, which will help me to drive sales and lead the team forward,” said Claire.

Louisa Sedgwick, director of sales for mortgages at Vida Homeloans, added: “Claire brings a wealth of knowledge to Vida Homeloans and we’re confident that her skills and past experience will benefit us enormously, particularly when it comes to building and maintaining key relationships with brokers, which is vital to our business.

“At the same time, Claire will also add value by coaching and mentoring the sales team and building our market knowledge within the specialist lending sector.”