Grow London Local (GLL), delivered by London & Partners, the capital’s business growth and destination agency, will provide both in-person and online services for small businesses across London.

Grow London Local’s 24 small business advisors are working in the community, supporting underserved entrepreneurs who face additional barriers to finding help. 

This could include signposting to support, providing business planning, skills, sales and marketing guidance, as well as opportunities to connect and network with like-minded business owners and mentors.

The scheme has been in a pilot stage since November 2023, during which time 811 small businesses have already received support both online or by discussing their businesses’ requirements in person with Grow London Local’s team of expert business support managers.

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The programme has supported businesses in every London borough in the last three months.  

Grow London Local is aiming to work with more than 12,000 small businesses in this way between now and March 2025.    

Khan said: “The capital’s one million small businesses are the backbone of our economy, delivering the services and products we all take for granted to live our daily lives.

“Yet they are often cruelly overlooked when it comes to government support, despite frequently operating with wafer-thin margins.  

“That’s why I’m proud to launch Grow London Local, a ‘one stop shop’ for all small business support needs, giving business owners the skills and connections they need to not just survive but thrive. 

“I am proud to be London’s most pro-business mayor ever and supporting our fantastic small businesses is a key component of my work to build a better and more prosperous London for everyone.”