The site will compare the best IFIsas on the market and host a knowledge bank of information to help consumers.

ApplesforOranges.co.uk aims to educate consumers on IFIsa products, which can fund a variety of projects from Hollywood blockbusters to British heritage sites.

As well as IFIsa products, ApplesforOranges.co.uk will also allow investors to compare and contrast the best cash Isas and stocks and shares Isas on the market.

The website will allow customers to shop around for an Isa which is best suited to them based on the terms of investment and the returns available to them in one place.

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James Dean, a spokesperson for ApplesforOranges.co.uk, said: “If you take the definition of apples for oranges and apply it to the individual savings account (Isa) space, our mission becomes clear.

“Individual savings accounts have become an increasingly popular way of saving money because the tax-free savings on them offered by the government really are a fantastic way of maximising your money, but we have found that people do not understand the full extent of the options available in the market.

“All types of Isas will still fall under the tax-free wrapper set out by the government, but when comparing a cash Isa to an Innovative Finance Isa, you are really comparing apples to oranges, because they are so different.”