The Private Label platform offers brokers a boutique service to place residential first charge cases of more than £500,000. 

This includes circumstances such as complex incomes, non-standard property types, foreign nationals or the need for higher income multiples.

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The service also provides access to lenders and private banks that brokers may not be able to access directly and lenders that can provide bespoke and exclusive underwriting process. 

Rob Jupp, CEO at the Brightstar Group (pictured above), said: “Private Label is an iconic brand in the mortgage market, and we relaunched it as a platform to innovate new products.

“This got some traction, but we felt there was potential to do more with the brand and so held a number of focus groups with brokers to see what they needed. 

“The feedback we received was that they wanted a service to assist them with high-value cases, and the complexities that come with them.”