In her new role, she will report directly to Richard Tugwell, director of mortgage distribution at Vida.

Sophie has extensive experience in the mortgage sector, particularly in residential and BTL lending, and has strong relationships across the Midlands.

She joins Vida from Nationwide Building Society, where she worked as a BDM for over 14 years.

•   Emily Hollands and Beth Fisher discuss all things bridging
•   Vida bolsters senior leadership team
•   Hanley Economic Building Society and Vida launch new BTL products

Commenting on her appointment, Richard said: “I am delighted to welcome Sophie to our sales team. 

“She brings strong knowledge of the intermediary market and is already enhancing and developing long-term relationships with her intermediary partners. 

“Vida remains a relatively young company and we are at an important and exciting time in the development of the firm. 

“I look forward to working with her as we continue to develop as a business.”