Sonia joins F4B from Redwood Bank, where she was a business development manager.
Prior to this, she worked for various companies throughout her career, including Together, Santander, NatWest and RBS.
In her new role, she will use her experience in building and maintaining key relationships to strengthen and increase the support F4B provides to intermediaries and introducers.
The appointment follows the addition of Erica Pearce as head of intermediary relations.
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The specialist master brokerage also recently launched its F4B network to expand its broker proposition and opened a Manchester-based intermediary support centre to broaden its operations.
Donna Wells, director at F4B, said: “”This marks another important addition in our strategy to get even closer to our intermediary partners — where possible under current lockdown restrictions — and provide an additional level of specialist expertise out in the field.”
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