In his new position, David will lead on a wide range of projects for the bank with a view to further build its competitive position in the market.

As part of this, he will initially focus on enhancing the customer experience and core customer journeys.

David has over 15 years of experience in financial services, having held senior positions at Scottish Widows, Lloyds Banking Group and, most recently, EY.

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In addition, David sits on a number of external forums, including the advisory board of Women in Banking and Finance, where he works with the industry and government to identify areas that need legislative support for change. 

He has authored articles on digital innovation and takes an interest in the role that organisational culture plays in its success and longevity.

“I’m excited to be able to help the bank capitalise further on the strong momentum it has in the market,” said David.

“There are significant opportunities for Cambridge & Counties Bank to deliver an enhanced service and product proposition to customers and stakeholders, such as brokers.”

Donald Kerr, CEO at Cambridge & Counties Bank, added: “We’re delighted that someone of David’s experience is joining the team. 

“Throughout his career, he has worked across many areas of the industry with direct experience in the SME sector and leading large-scale digital transformation programmes. 

“As we look forward, David will be pivotal in helping us capitalise on new growth opportunities.”